Deposit Bonus: Play £10 Get £25 Free
Arrivals Lounge: Offers Free Bingo 3x Per Day
William Hill has been a staple in the UK sports gambling market for more than half a decade, with its roots going back as far as the 1930s. From their headquarters in London, England they operate as one of the largest bookmakers in the country, with no less than 16,000 employees in more than 2,300 shops and call centres across the UK and Ireland. In 2007 their call centres processed more than 125,000 bets, representing a mere fraction of their total volume which accounts for more than 25% of the UK’s total bets. Needless to say, William Hill is a brand you can trust.
In early 2007 they finally entered the online bingo market, after years of teasing players with evasive answers when questioned on the subject. The launch itself was rather unique in the sense that there was no big song and dance, instead the site appeared as if from nowhere, backed by their “ditch the dabber” campaign.
The William Hill Bingo website is clean, easily navigable and aesthetically pleasing — as we have all come to expect from a brand such as William Hill, steeped in tradition. The main navigation is spread across the top of the page, in large blocks with decent sized text links which adequately label the respective games and features on offer. The primary colour of the site is a rather mellow blue, which doesn’t put too much strain on the eyes during extended periods of play or detract attention from the content of the site itself. It’s not the flashiest of sites but it does the job well, without giving any reasons for complaint. Very respectable.
William Hill uses the Virtue Fusion software package, used across the industry by some of bingos biggest brands. This particular package comes with three varieties of bingo; the 90 ball, 80 ball and 75 ball versions. From what we could see, entering the “Multi-Variant” rooms randomised the version you would play with each new game, which keeps things exciting.
Naturally, with William Hill being in the casino business already, there are plenty of side games to choose from. These range from Lucky Ladies to Big Top Tombola, whilst also offering some big brand slots such as Britains Got Talent: Superstar. I know it’s a cliche but there truly is something for everyone here.
There is a 250% first deposit bonus on offer for those that make a £10 deposit within 48 hours of opening their account, which isn’t mind blowing but a respectable offer nonetheless. Recently they have begun offering all new players a full week of free bingo as well! New players will receive an email on the Friday following their signup inviting them to the “Arrivals Lounge”, which offers an hour of free bingo, three times a day, everyday. This gives players the chance to play for up to £1,500 during the course of the week for free. That, my friends, is a mind blowing offer.
Additionally, they also offer all players the chance to join the “Bingo Club” — their loyalty programme. For every pound spent on Bingo, £5 spent on scratch cards or £10 spent on slots you will be awarded 1 point. Those points can later be exchanged for bonus bucks, which are usable on either bingo, slots or games.
There’s no shortage of big brands entering the market these days but most feel that will be enough to carry them to the summit of the bingo industry, which usually isn’t the case. William Hill have done well to choose the Virtue Fusion software package, which we feel is one of the best “stock offerings” around but they also deserve credit for their innovative approach to promotions, with offerings such as their “Arrivals Lounge”, which has helped provide them with a consistent new customer base. All in all, a very credible option and well worth taking the time to look over in a little more detail.